COO · AI STRATEGIST · Author · Founder of Biwitech
AI, Self-Service, Digital Signage, and the Future of Stores
Tech executive, hardware strategist, and founder behind Biwitech’s retail transformation across Latin America and the U.S.
My value proposition
I help retail & hospitality businesses thrive by combining cutting-edge hardware with real-world strategy.
Innovation for Retail
I design and lead the development of self-service kiosks, POS systems, digital signage, and shelf displays that enhance operational efficiency and customer experience.
Tech-Driven Leadership
With over a decade of experience in digital transformation, I empower teams by bridging innovation and execution, turning complexity into clarity.
LatAm & U.S. Expertise
I help businesses adapt and scale retail technology across diverse markets, combining strategic insight with hands-on product leadership to drive sustainable growth.
Recognized milestones
International recognition for innovation & impact.
Creator of Biwitech
Enterprise-grade retail hardware deployed in 4 countries, including the U.S.
Amazon Bestselling Author
#1 Hot New Release & Top 20 Bestseller — Retailing Industry.
Silver Winner — Nonfiction Book Awards
Recognized by the Nonfiction Authors Association for clarity, authority, and industry impact.
Bronze — Chief in Tech Leader of the Year
WomenTech Global Awards 2025 among 1,760 leaders from 128 countries.
Top Tech Innovator 2025
Recognized by The CEO Magazine for real-world impact in retail technology.
Top 50 Women in Startups & Tech 2026
Named by TechRound among the top 50 women driving global tech innovation.
Latest insights
From the blog
The book
How to Implement Self-Service Without Failing
Amazon #1 Hot New Release · Silver Winner — 2025 Nonfiction Book Awards · 5-Star Readers’ Favorite
#1
Amazon Hot New Release
Silver
Nonfiction Book Awards 2025
5★
Readers’ Favorite 2025
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